The 2025 Investment Dilemma
Choosing between property investment and the stock market has always been one of the big questions for investors. Both offer opportunities to build wealth, but they work in very different ways.
For some people, property feels more tangible and secure. For others, the stock market offers freedom, liquidity, and the potential for faster returns. In reality, both can be valuable, and it is about understanding which option suits your goals, risk tolerance, and long term plans.
At Global Phoenix, we help investors explore both options and identify how each can play a role in building a well-balanced portfolio.

Historical Returns: Property vs the Stock Market
When comparing investments, it makes sense to start by looking at how they have performed historically. Both property and stocks have delivered strong returns, but they do so in different ways.
Property Investment
Property has long been viewed as a reliable way to build wealth. According to the UK House Price Index, property values have risen by around five to seven per cent a year over the past two decades. While growth varies by region and market conditions, property tends to hold its value and offer consistent income through rent.
Key advantages of property investment:
- Capital appreciation: Property values generally increase over time, especially in high demand areas such as London, Manchester, and Birmingham.
- Regular income: Rental yields provide a steady cash flow, particularly in areas with strong tenant demand.
- Tangible asset: Owning physical property gives investors confidence and stability that paper assets may not provide.
Stock Market Investment
The stock market has also delivered impressive long term returns. Over the past twenty years, indices such as the FTSE 100 have produced average annual gains of between seven and nine per cent, including dividends. Although stock prices can fluctuate, long term investors often achieve healthy overall growth.
Key advantages of stock market investment:
- Diversification: Stocks allow investors to spread risk across many sectors and regions.
- Higher potential returns: Over time, the stock market has outperformed property in many periods.
- Ease of access: Shares can be bought and sold quickly, giving investors flexibility that property does not offer.
Liquidity: Access to Your Money
Liquidity means how easily you can turn an investment into cash. This is one of the biggest differences between property and shares.
Property
Property is not a liquid investment. Once you buy, it can take months to sell, and the costs of doing so can be high. Legal fees, estate agent commissions, and stamp duty all add up. While rental income is usually stable, you still need to manage tenants, repairs, and periods without occupancy.
Points to consider:
- Selling property takes time and planning.
- Transaction costs can reduce profits.
- Income tends to come monthly, but can vary depending on tenants.
Stock Market
The stock market, by comparison, is highly liquid. You can buy or sell shares almost instantly online. This gives investors more control over timing and allows quick access to funds when needed.
Points to consider:
- Shares can be sold within minutes or hours.
- Trading costs are low.
- Short term market movements can cause value swings, but long term investors usually ride these out.
Leverage: Borrowing to Grow Returns
One of the main reasons investors like property is the ability to use borrowing, or leverage, to increase returns.
Property
With a buy to let mortgage, you can borrow around seventy five per cent of the property’s value. This allows you to purchase with a smaller deposit and benefit from any rise in value across the full property amount, not just your initial investment.
Benefits of leverage in property:
- Greater potential returns: Price increases apply to the total property value, not just your deposit.
- Rental income supports repayments: Tenant rent helps cover mortgage costs.
- Tax benefits: Landlords may be able to claim tax relief on mortgage interest, depending on their structure.
Stock Market
Borrowing to invest in shares, known as margin trading, exists but carries far more risk. Losses can grow quickly if prices fall. For most long term investors, it is safer to invest using existing funds rather than borrowed money.
Drawbacks of leverage in stocks:
- Losses can grow rapidly if the market moves against you.
- Investors may be required to sell at a loss to meet loan obligations.
- It requires constant monitoring and a higher tolerance for risk.
Tax Considerations: Property vs Stocks
Both property and shares come with tax obligations that can affect returns.
Property Taxes
Property investors in the United Kingdom face several taxes:
- Stamp Duty Land Tax: Paid when buying a property.
- Income tax: Charged on rental income, up to forty five per cent depending on the income band.
- Capital Gains Tax: Applied when you sell a property that has increased in value, at rates of eighteen or twenty eight per cent depending on your income.
Buying through a limited company can offer tax advantages, as company profits are often taxed under corporation tax, which can be lower.
Stock Market Taxes
- Capital Gains Tax: Charged on profits made from selling shares, with the first twelve thousand three hundred pounds exempt each year.
- Dividend tax: Dividends are taxed after a two thousand pound allowance, at rates that depend on your tax band.
While shares often involve fewer ongoing taxes, property provides the benefit of long term value growth and the potential for tax planning through company structures.
Which Investment is Right for You?
Deciding between property and the stock market depends on your personal goals, financial position, and comfort with risk.
Property Might Suit You If You:
- Prefer a tangible asset that you can physically own.
- Want steady income through rent as well as long term growth.
- Have enough capital for a deposit and are happy to invest over several years.
- Are looking for tax-efficient ownership through a limited company.
Stocks Might Suit You If You:
- Want flexible investments that can be changed quickly.
- Prefer a diversified portfolio spread across different sectors.
- Are comfortable with market fluctuations for potentially higher rewards.
- Want a hands off investment that requires little management.

Final Thoughts
Both property and shares offer compelling opportunities for investors in 2025. Property delivers stability, consistent rental income, and strong capital growth, while the stock market provides liquidity, accessibility, and long term performance potential.
At Global Phoenix, we believe that a balanced portfolio often provides the best results. Combining both asset types can help investors enjoy the reliable income of property ownership while benefiting from the growth and flexibility of the stock market.
Need Help Deciding?
If you are unsure which investment approach suits you best, our team at Global Phoenix can help. We work with investors across the United Kingdom and overseas to build tailored portfolios that align with individual goals and risk preferences.
Contact us today to learn how to plan your next investment with confidence.